How modern day maternity as we know it came to be | BelliestoBabies | Maternity Clothing

How modern day maternity as we know it came to be

Stylish maternity clothing is not something that has been around forever. Before 1991, maternity clothing was mostly baggy and was meant to cover up the bump instead of enhance it.

What caused the big change to cute, stylish maternity?

The 1991 issue of Vanity Fair with Demi Moore. The cover has had a lasting societal impact. Since the cover was released, several celebrities have posed for photographs in advanced stages of pregnancy, although not necessarily as naked as Moore. This trend has made pregnancy photos and styles fashionable and created a booming maternity industry. The photograph is one of the most highly regarded magazine covers of all time and really paved the way for the maternity style that we love today.




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