Right Now Enterprises interviews owner of Bellies to Babies


I have to admit, it wasn’t that easy find­ing bel­lies to babies on Penn Ave. in Rich­field, MN. Amid con­struc­tion and shar­ing a build­ing with anoth­er busi­ness, I found it by the address.

I had nev­er met own­er, Dan Can­field, before. I had seen a LinkedIn arti­cle about the val­ue of quit­ting that he wrote and dis­cov­ered that he calls him­self a busi­ness own­er, con­sul­tant, and employ­ee. I had an idea that this guy wasn’t your aver­age shop own­er.

Turns out that Dan grew up around his family’s sport­ing goods store in Oma­ha and then went on the Uni­ver­si­ty of Ari­zona for their entre­pre­neur­ship pro­gram. There, he devel­oped a soft­ware pro­gram that tracked student’s behav­ior when tak­ing elec­tron­ic tests. Fol­low­ing what seems like Mark Zuckerberg’s foot­steps, Dan moved to San Fran­cis­co with a col­lege bud­dy to be in the start­up cul­ture and form their own soft­ware busi­ness. Next, with a part­ner, he cre­at­ed a small import com­pa­ny sell­ing items online from Chi­na. And then he met his partner’s sis­ter, Rachel, and the rest is his­to­ry. He left San Fran­cis­co to come to Min­neso­ta to start a new life with her. “I moved here for love.”

Once Dan arrived here in Min­neso­ta, he worked with busi­ness advi­sors to find a com­pa­ny that “had a bad web­site and good mar­ket­ing poten­tial.” bel­lies to babies, a mater­ni­ty and baby cloth­ing resale store that start­ed in 2008 and grew to two, was one of the first com­pa­nies they approached him with. Dan saw oppor­tu­ni­ty in the fact that Min­neso­ta is the US resale head­quar­ters home to both Win­mark (Play It Again Sports, Once Upon A Child and Plato’s Clos­et) and NTY Cloth­ing Exchange, both found­ed in-part by Ron Olson.

It was in Sep­tem­ber of 2014 that Dan received the keys to bel­lies to babies in Rich­field. Think­ing that the store came with a man­ag­er and staff, he quick­ly learned that he had nei­ther.  The orig­i­nal own­er worked with him for the first 4 or 5 days and the next 3 and a half months he worked it solo. “It was a great way to learn every­thing.”

Since then, Dan approached build­ing bel­lies to babies by using tac­tics from oth­er indus­tries. He start­ed with a list of norms for the cloth­ing resale indus­try and then wrote down the oppo­site in the next col­umn. This is where he got the idea for his mater­ni­ty pick­up pro­gram. That’s right- in a 50-mile radius of either store (there is one in Osseo now, too), bel­lies to babies offers a pick­up ser­vice- com­plete with a cup of the new mother’s favorite cof­fee- for their “pre­vi­ous­ly loved” mater­ni­ty clothes. Dan says that is the main rea­son why the busi­ness grew three­fold since he’s owned it. He also has an in-store mag­a­zine for cus­tomers with arti­cles like “Den­tal Health Dur­ing Preg­nan­cy” and “3 Myths About Water Births”. bel­lies to babies has an online store and its own line of new mater­ni­ty wear.  He likened his approach to “tak­ing a bro­ken down car and rebuild­ing it to dri­ve.”

See whole article here:


Previous Post Next Post

  • Dan Canfield
Comments 0
Leave a comment
Your Name:*
Email Address:*
Message: *

Please note: comments must be approved before they are published.

* Required Fields